What is the role of a 'project sponsor'?

The role of a project sponsor is fundamentally about providing strategic direction, support, and necessary resources for a project. A project sponsor acts as the bridge between the project team and higher management or stakeholders, ensuring that the project meets the organization's overall objectives and aligns with business goals. They typically have a vested interest in the project's success and help in resolving issues that may arise during the project lifecycle. By providing sponsorship, they ensure that the project has the required funding and resources, and they often make key decisions that affect the direction of the project.

In contrast, other roles mentioned, such as a major budget contributor, a team leader managing day-to-day operations, or a person conducting market research, focus on specific tasks or responsibilities rather than the overarching support and direction that a project sponsor provides. The project sponsor's involvement is critical for maintaining alignment with the strategic vision of the organization while promoting stakeholder engagement and project success.